In times of crisis, leaders experience extra pressure and have special responsibilities. The Vladimir Potanin Charitable Foundation seeks to support cultural leaders in various ways, including educational and grant programmes. The School of Museum Leadership in 2020 responds to the challenge.

The program is addressed primarily to Russian museum professionals, staff members of museums and museum organisations who have leadership positions, want to upgrade their professional skills and are willing to develop their institutions.

The programme will begin with six online public lectures by renowned museum experts. After that, the lectures' audience members who are successful with their application will be able to take part in online seminars and, together with experts, test the viability of their project ideas, as well as apply for individual grants.

PRO ARTE Foundation is the project partner and the programme operator.

Public lecture series

Recognised experts and project designers in the museum sphere will talk about advanced approaches to strategic planning and sustainable development, reaching new audiences, and cultural leadership:
Dr Pegram Harrison, Saïd Business School, University of Oxford, UK
Lucy Shaw, Cultural Associates Oxford, University of Oxford, UK
Dr Tom Fleming, Tom Fleming Creative Consultancy, UK 

Lectures grouped according to three main themes, two lectures under each theme.

Theme: CULTURAL LEADERSHIP

Tuesday, November 3, 2020
11 am Moscow
Dr Pegram Harrison
“Leadership: Myths and Realities, and the Distinctive Challenges of Museums” 

Thursday, November 5, 2020
11 am Moscow
Lucy Shaw
“Cultural Leadership in the context of 2020 – reflecting on the challenges and the opportunities” 

Theme: STRATEGIC PLANNING AND SUSTAINABLE DEVELOPMENT

Tuesday, November 10, 2020
11 am Moscow
Dr Pegram Harrison
“Innovative Strategy for Museums”

Thursday, November 12, 2020
12 pm Moscow
Dr Tom Fleming
“Turning a Crisis into an Opportunity: Museums as Innovators for Sustainable Cultural Development” 

Theme: WORKING WITH THE LOCAL COMMUNITY AND ENGAGING NEW AUDIENCES

Tuesday, November 17, 2020
11 am Moscow
Lucy Shaw
“Places of wonder or spaces of care? New thinking for audience development and community engagement”

Thursday, November 12, 2020 
12 pm Moscow
Dr Tom Fleming
“The Open Museum: Empathy, Interaction and Co-creation in a time of profound change” 

The lectures are broadcast in Russian on Facebook and Youtube of the Vladimir Potanin Foundation.